Because we “Can’t Say Gay”, because Drag Queens are being banned, vilified, and criminalized, because our transgender youth can’t play sports or access gender-affirming care, and because women have lost access to critical healthcare and the rights to their own bodies! As we face the immediate threat of Project 2025 and the systematic dismantling of the rights of LGBTQIA+, Trans, and Female U.S. citizens, it is more critical than ever to tell stories for, about, and by these communities — to enlighten, uplift, and empower our communities. To remind our peers that we belong. To uphold the values of our communities, and to amplify the necessary voices of underrepresented people. To create change!
It is our hope that No Rules, which celebrates the power of femininity and queerness, can inspire more acceptance for and the celebration of feminine presentation and values. We hope that No Rules can provide healing to anyone suffering, for anyone battling the heteronormative, and for anyone struggling to find their community.
“With experts forecasting that Trump is planning to take a pro-M&A approach during this second term, one can expect all kinds of different combinations for new media conglomerates in the Hollywood landscape — which [historically] comes at the cost of taking fewer risks, including fewer voices, and betting solely on tentpole intellectual property (IP) that is guaranteed to bring back financial returns.”
“I think a lot of folks feel if they live in a so-called blue state, they’re safe from whatever impact a second Trump administration can have, and that’s just not true,” said Leslie Cooper, deputy director of the ACLU’s LGBT & HIV Project
According to the ACLU, the annual number of anti-LGBTQIA+ bills have nearly doubled in less than a year with 238 bills introduced in the first three months of 2022 to a total of 532 anti-LGBTQIA+ bills as of November 2024. Anti-LGBTQIA+ legislation has skyrocketed over the past several years, from 41 in 2018, with most bills targeting the drag and trans community.
As of March 5, 2023, according to Time Magazine, Tennessee became the first state to ban Drag Shows for minors with similar bills introduced in 11 additional states. Since then, as of June 2024, Howard Brown Health reported that Gender-Affirming Care Bans are up 150%, “Don’t Say Gay” Bills up 130%, and Anti-Trans Sports and Bathroom Bills up 165%.
Women and LGBTQIA+ filmmakers struggle daily to find opportunities, fair wages, and financial investment in Entertainment. In their 2022 study, Women In Film LA found that “...on average, men-owned production companies receive over SEVEN-TIMES the amount of funding that women-owned production companies receive.”
According to the August 2023 Annenberg Inclusion Initiative USC Inequality report - the largest, most rigorous, and comprehensive analysis of identity in popular movies focusing on representation on camera and behind across the 100 top-grossing fictional films from 2007 to 2022 - concludes that “Film continues to minimize and marginalize the stories of the LGBTQ+ community—and change is needed…the image of the LGBTQ community in popular film is one that— when not defaulting to invisibility—continues to advance a portrait of White, male, adult characters. The spectrum of voices affiliated with the LGBTQ community continues to be left out of top films”. The study shows that, “In 2022, 72 of the 100 top films did not feature even one LGBTQ+ speaking or named character on screen. 84 films were missing LGBTQ+ girls/women. Across the 100 top movies of 2022, only 1 speaking character was coded as gender non-binary. More than 40% of the LGBTQ+ characters (41.4%) appeared in speaking roles that were inconsequential to the story”.
Additionally, the report found, “The percentage of girls and women on screen has not changed since 2008 (32.8%). Clearly, the activism and industry advocacy has failed.” It goes on to undercover that, “In 2022, a meager 16.3% (of screenwriters) were women (while) 83.7% were men”. The report reveals that “ …fewer than 10% of directors were women in 2022” and urges the need for more women behind camera to ensure that the access and opportunity afforded to women in the industry continues to increase in order to create essential, meaningful long-term change.
"TELLING MEANINGFUL LGBTQ STORIES IS NOT JUST THE RIGHT THING TO DO, IT'S ALSO JUST SMART BUSINESS"!
Audiences are craving female and queer stories told by female and queer filmmakers more than ever!! The recent successes of films like the Box-Office breaking “Barbie” movie ($1.3 billion profit) and Oscar-winning independent film “Everything Everywhere All At Once” ($98 million profit) prove that audiences are starving for original work that delivers empowering messages and embraces nostalgia through engaging and upbeat storytelling. “No Rules”, which creates a midnight showing, cult classic moving-going atmosphere, takes the experience audiences are after to the next level by turning theaters into much-needed safe spaces for our Queer community.
According to a CAA analysis, female-led films outperform male-led films at all budget levels! The Geena Davis Institute has found that being able to identify with the characters on screen drives moviegoers' attendance, thus it’s no surprise that “...women are an economic force in the marketplace; 51% of the US Population, 52% of Moviegoers, 51% of Movie Tickets Purchased” according to the 2019 ReFrame Executive Summary. Additionally, “In 2018, films with casts that were 21-30% minority enjoyed the highest median global box office receipts. In 2019, this honor went to films with casts that were 41-50% minority”, according to a UCLA study shared by Women and Hollywood.
The 2020 GLAAD Studio Responsibility Index highlights the spending power of the LGTQIA+ audience explaining that “Nielsen found LGBTQ audiences are more likely to see a new theatrical release more than once compared to straight audiences, and continue to stay engaged consumers, with higher levels of purchasing a digital copy, subscription service, and spreading the word online”.
Audiences' continued admiration for quintessential Drag films like “To Wong Foo” and “The Birdcage”, in addition to “movie to musical” Drag films like “The Rocky Horror Picture Show” (longest-running theatrical release in film history), “Priscilla, Queen of the Desert”, “Hedwig and the Angry Inch”, and “Kinky Boots”, prove that there is life beyond a theatrical release for Queer films.
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Contact info@norulesfilm.com
We're thrilled that No Rules speaks to you and look forward to connecting!
Ashley Gianni
Writer | Producer | Lead Actress
Pizza Bagel Pictures
201-921-4594
Copyright © 2024 No Rules Film - All Rights Reserved.
Narrative Feature Film Comedy Drag
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